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KICKING OFF THE STRATEGIC
PLANNING CYCLE OF FINAT
MEMBER
SURVEY
2012
For the survey, 470 member company representatives were
invited, 122 of which took the time to respond. The response
rate of this survey (28%) was somewhat lower than the 41%
response rate of the previous survey (2005), when the survey
was still available in 6 languages. The response was large
enough to draw reliable conclusions. The breakdown of
respondents by member type was as follows:
THE
FINAT
CONGRESS
As the annual keynote event of the association, the Congress is
generally regarded as an important indicator of FINAT’s
success. The main reason to visit the congress is ‘networking’.
It accounts for 44% of all the reasons mentioned in an open-
ended question recoded afterwards into 9 categories. To stay
in touch with the trends in the market and get market
information is mentioned by 26%. Learning and exchanging
knowledge is another important reason. The ‘fun’-factor is
certainly not to be forgotten and the location of the congress
adds to that.
In 2012, FINAT members were invited for an extensive online member survey. The survey provided input for the
strategic planning process that the Board and volunteer workforce of our association are currently going
through, resulting in an updated mission, vision and roadmap 2017.
REASONS
FOR
NOT
ATTENDING
After the Member Survey, the secretariat conducted a
separate email and telephone inquiry among converter
members (the main target group of FINAT) who had NOT
attended a FINAT congress recently. As it appeared, time and
business priorities for many of the smaller converter busines-
ses prevail over spending a few days away from the company to
attend a congress. A second prohibiting factor is the total cost
of the event (travel, accommodation and congress participa-
tion fee). A challenge for FINAT arising from this is not only to
reduce working time spend and offer cost reductions, but also
to further increase the business relevance of the congress to
justify company time and money.
Back to the general Member Survey. As to the point of
business relevance, respondents to the survey were asked to
indicate which topics of the congress are most interesting to
them. Interestingly, although the FINAT Congress brings
together the top management and business leaders of the label
industry, technical trends and developments score highest
(before management and economy) among all three member
target groups, an indication of the ‘hands-on’ nature of the
industry. Although ‘Other’ also scores high on the priority list,
further detail tells us that the topics mentioned under this
category are a refinement of other main categories: industry
trends, market information, industry statistics and presentati-
ons on success stories/cases in the industry.
4 4 %
2 6 %
1 4 %
6 %
6%
3%
3%
2%
2%
0 % 5 % 1 0% 1 5% 2 0 % 2 5 % 3 0 % 3 5 % 4 0% 4 5% 5 0%
N e tw o rk in g
T re n d s/m a rk e t in fo rm a t io n
L e a rn /e xch a n g e k n ow le d g e
In sp ira t io n
S o c ia l a c t iv it ie s / fu n
P R /m a rk e t in g
C u s to m e rs
L o ca t io n
F in a t b o a rd
E co n o m y
M a n a g e m e n t
T e ch n ica l
S u s ta in a b ility
R e cyc lin g
O th e r
C o n ve rte r
D ire c t su p p lie r
In d ire c t su p p lie r
not interes ting
very interesting
The questionnaire had several sections covering all activities of FINAT.
The most imported reasons to visit the FINAT congress
What kind of topics should a FINAT congress cover to persuade you to participate?
n
%
Response %
Converters
56
46
20
Direct suppliers
36
29
32
Indirect suppliers
30
25
41
Total
122
100
28
12
FINAT YEARBOOK
2013
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