Basic HTML Version
A11:
promotionAl
coupons
Novelprint Sistemas de Etiquetagem
Ltda, Brazil for Philadelphia Light
Promotional label
A well printed promotion for the cream
cheese with several recipes for
customers to collect. Nicely printed by
flexo in nine colours onto a white BOPP
filmic substrate. The design of the front
label draws the eye to the brand
Philadelphia and gives the label a “light”
feel. The rest of the front label consists
of a number of small illustrations
showing how to use the product. On the
back side the individual recipes are clear
to read in reversed out white lettering.
Along with an illustration of what the
recipe should finally look like. A nice neat
result, a good job.
A12:
self
promotionAl
lAbels
Marzek Group, Austria for
Wein-Leporello folder
A rather unique label which folds out to
present aspects of the services which
the Marzek Group offers. The printing
process used throughout is digital. The
front labels illustrate the services on
offer while the back of the liner is printed
with a panoramic view of a vineyard, an
unusual but very interesting idea. Each of
the shapes on the front labels are
individually die cut, a rather intricate and
delicate operation, and can be removed
easily. The use of a metallised paper
substrate makes the labels stand out and
are eye catching to the observer. A
unique logo and design approach looks
really sophisticated, was the opinion of
the design judge.
A13:
sets
of
lAbels
Cabas SA, Greece for Gaea-Trikalinos
Greek Fleur de Sel
The set of three labels is very well
printed using UV letterpress on a silver
gloss paper. The very small type is very,
very legible. The illustrations on each
label depicts the origins of the product
“salt”. To add to the interest the pictures
were taken at the lagoon from which the
ALATI (salt) is harvested. The colour
ways of the individual labels represent
blue for the sea for the natural flavour,
green for the herbal connection and the
reddish colour for the paprika which is
present in the final product. Allowing the
silver substrate to show through adds
class to an already good label. The result
is a stunning set of small but extremely
well produced labels.
group
b
AwArd
+
best
in
show
Smyth/Dow Industries for the
“Victoria’s Secret Sheer Love label.
A technically good label which is
visually dramatic and evocative. Well
deserved top spot.
printing
processes
group
b
Category Awards
b1:
flexogrAphic
printing
Flexiket A/S, Denmark for LEGO City
Stickers
This label converter always produces
high quality halftone flexographic
printing. This entry shows all the
attributes of well controlled flexo work.
The halftones are sharp and exactly in
register. The die cutting is exact. The cut
out images are ideal for the target
market for young children. A nice job
well executed.
b2:
rotAry
letterpress
No winner in this category.
b3:
screen
printing
(
silk
screen
)
Kolibri Labels B.V, The Netherlands
for A Nice Liqueur
A no label look
entry printed on
clear PP with
bright bold
images. There is
a nice contrast
between the
intense red,
large typefaces
with the black
paw print. The
white outline print has been treated with
a high build lacquer which also serves to
give a tactile feel to the transparent
snow flakes and the Braille characters.
The overall gloss lacquer protects the
label from spillages. A nice screen
printed label.
71
FINAT YEARBOOK
2013
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