Basic HTML Version
and the red of the additional information
is backed up by the controlled use of the
silver foiling. A nice open and clean
looking result.
A3:
NON
-
ALCOHOLIC
DRINKS
Pragati Pack (India) Pvt. Ltd., India
for The Boston Tea Company
At first glance a fairly
straightforward label,
however on closer
scrutiny there is a lot
to commend it as a
category winner. The
illustrations depict the
olden days of tea
trading when the cost
of tea was only for the
rich! The reversed out
printing of the white
type is excellent. The
red lettering gives a
subtle colour balance to the label as does
the white area in the centre. The Boston
Tea Company logo is prominent and
gives the label authority. The flexo
process has been used to produce an
extremely good result. The addition of a
gloss varnish gives the label an extra
“lift”.
A4:
FOOD
PRODUCTS
Skanem Skurup, Sweden for
Önos Äppelmos
A small but well
printed label with
masses of detail
expertly printed
mostly in halftone
using offset litho. The
label has several
illustrations which
together make up a
very attractive result.
The subdued borders and
the 1903 date along with the royal crest
throws up the main illustration of the
apple and the company logo into definite
prominence. All parts of the label are
made to work.
A5:
HOUSEHOLD
PRODUCTS
Skanem Poznan, Poland for Buwi
A label of contrasts.
The clear and sharp
reversed out white
type is set off by the
dark background, the
red of the company
logo and the gold
foiling outlining
“Premiere”. The nicely
highlighted illustration
using just the right
screen ruling depicts
in very straightforward and simple terms
exactly what the product is used for:
“shoe cleaning”. This is a well produced
label.
A6:
INDUSTRIAL
PRODUCTS
No Category Winner
A7:
COSMETICS
Smyth/Dow Industries, USA for
“Victoria’s Secret Sheer Love”
This label has already
been discussed as it is
also the Best in Show,
and a category and
group winner. There is
not much more to add.
It is a stunning label
which deserves the
accolades given to it.
The deep contrast of
the black background,
the pink and gold roses
and the excellent foiling sets this label
aside from the rest. It is a good
ambassador for the cosmetic category.
Very well done.
A8:
PHARMACEUTICAL
Flexiket A/S. Denmark
for Ènaxin
There are two components to this entry.
The main label and a sealing strip which
holds the measuring cup in place on the
top of the bottle. Both are printed
digitally. The dark background is
relieved by a mysterious ethereal
pattern behind the main title. The
green of the wording and the è
sets up a nice contrast with the
background. The reversed out
type is clear and legible and the
use of a UV varnish gives the label
protection against spillages.
A9:
SECURITY
The Schreiner Group GmbH & Co,
Germany for Automotive Security
Logistic Label
At first glance this anti-counterfeiting
label for the automotive industry looks
fairly straightforward. But beware, there
is a whole host of elements which are
hidden in this label. For a start
letterpress, screen, offset and digital
printing processes have been used in its
production. Throw in 2D/3D holographic
stripes applied by continuous hot foil
embossing, thermochromatic inks, UV
luminescence a randommatrix code and
an almost hidden reference code and
you have a complicated security label.
Any automotive part with this label on
MUST be genuine!
A10
BOOKLETS
:
August Faller AG, Germany
for Supradyn
A small but well
produced label printed
by offset litho. The cover
label is well printed in a
combination of soft
colours and very small but
easily legible type.
The booklet opens easily and
contains a considerable amount of
detailed information about the product.
70
FINAT YEARBOOK
2013
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