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to Smyth/Dow Industries for the
“Victoria’s Secret Sheer Love” label.
The great visual impact of this label was
the feature which grabbed the attention
of the judges who unanimously chose
this label as the best in show as well.
“This label exudes luxury”, said Tony
White, Chairman of Judges. “A dramatic
looking label which would encourage a
customer to buy the product on the
strength of the appearance of the label.”
Rik Olthof, our design judge
commented. “This label gives the
feeling that you can enjoy the product. It
Despite the reduction in the number of
entries the quality level remained high
with just over 95 labels winning awards.
Nevertheless, entrants need to take
more care in selecting their samples for
the competition as many are still
rejected with registration issues and fall
at the first hurdle. Two labels were noted
by the judges for their visual impact
although they were not considered for a
main award. These will be discussed
later.
The “Best in Show” and the “Marketing/
End-Uses Group Winner” awards went
is a really appealing design.” A
combination of screen and flexo printing
using 9 colours and very sharp foiling
especially in the gold type areas makes
this label stand out. The deep black
background contrasts with the pink and
gold of the two roses. The metallised
film base gives the label that extra “lift”.
The Printing Processes Group winner
was Rotakett AB, from Sweden for
“Astrakan Guld äppelcider halvtorr
(Kiviks Musteri)”. The combination of
three screen and five flexo inks gave the
images on this label an almost 3D effect.
The Non-Adhesive Group was won by a
newcomer Collotype Labels Chile for
“Sleeve Havana Club Añejo Reserva”, a
very bright, bold and breezy label
printed by flexography on a PET
substrate.
The Innovation Group was shared
between Stratus Packaging from France
for “Etiquette IXcode for banks” and the
Schreiner Group from Germany for
“Electric Conductive Films (ECF)”.
The change in rules introduced last year
whereby Wines and Cosmetics were
judged within their own categories was
continued with great success. The wine
category was responsible for 39 entries
(16% of all entries) and cosmetics 54
(22%). This continues to encourage
companies to enter in other categories
with more chance of winning an award.
Once again the food and alcoholic drinks
THE 33RD FINAT LABEL AWARDS
CONSOLIDATES ITS POSITION AS THE
DEFINITIVE EUROPEAN LABEL COMPETITION
RESULTS
FINAT
LABEL
COMPETITION
2013
With a slightly lower number, still 52 companies from 29 countries worldwide, including the Ukraine and Lebanon,
submitted their entries in the 2013 FINAT Label Competition, amounting to a total of 245.
Photo caption (from left to right): Rik, Steve, Ian, Murat and seated Tony White.
68
FINAT YEARBOOK
2013
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