Basic HTML Version
• The
FINAT Community
is the VIP
Suite for FINAT members. It offers
exclusive content and connections only
accessible to member companies and
their staff.
• The FINAT
Linked-in Group
offers a
virtual discussion platform for all those
interested in the self-adhesive label
industry (members and non-members of
FINAT). Highlights from the Linked-in
Group appear inside the FINAT website.
• FINAT’s
twitter account
is the label
community’s 140 signs ‘ticker tape’,
briefing the community’s followers in a
split second about news frommember
companies, FINAT updates, and new
activity on FINAT communities. Twitter
feeds from FINAT (including Retweets
from FINAT) are visible on the FINAT
home page.
Make sure to follow @FINATcom and have
your member company being followed by
us!!
• The
FINAT Facebook
group is the
community members’ social club,
allowing members to share personal
experiences and invite them for FINAT
networking events.
Target is to increase the exposure on all
three platforms by a significant factor by
the end of 2013, and in doing so raising
the awareness about activities inside the
(online) FINAT Community. The PR and
communications subcommittee has
established an
Online Prioritisation Plan
listing the targets for the coming 12
months.
With the input from FINAT Committee
members and under the leadership of
Marketing Committee member
Rob
Verbruggen
from Avery Dennison,
FINAT will post a minimum of 2 blogs/
articles a month on the FINAT Member
Community, initiate a minimum of 2
discussions per month in the Linked-in
Group (based on previous blogs),
monitor and respond to existing
Linked-in discussions, generate a
minimum of two twitter messages per
week and increase the number of twitter
accounts followed and those following
FINAT from 200 to more than 300. At
the secretariat, FINAT Community
Manager
Elke Verbaarschot
will
coordinate the inputs into the different
media.
CALL
FOR
FEEDBACK
AND
INPUT
FINAT’s members are very important to the association. Therefore feedback
and input for content is very welcome. The online community is also a
perfect place to tell FINAT what keeps members busy. The feedback and
opinions of FINAT members is being monitored continually via the contact
form, the poll functionality, rating possibilities or comment features.
Rob Verbruggen
Elke Verbaarschot
33
FINAT YEARBOOK
2013
|