Basic HTML Version
duration of nearly 4 minutes. A simple
calculation teaches us that our visitor
base spends an average total of around 15
working days a month on FINAT ‘quality
time’. And yet there is much to improve.
INCREASING
QUALITY
TIME
ON
THE
FINAT WEBSITE
DOMAIN
The FINAT website currently hosts over
2100 visits a month (or more than 25
thousand per year) with an average of
NEWLY
DESIGNED
HOME
PAGE
Currently FINAT is working on a
modified design of the home page. As
online behavior is quickly developing,
the home page has been optimized to
meet the needs of the visitor. The new
design features more visuals and calls to
action as well as a different menu
structure to create more visibility on the
content of the FINAT website.
Special features on this open section are
the members search facility, the library
of articles relevant to third parties
interested in the label industry, as well as
the FINAT recycling portal offering
hands on information for visitors looking
for recycling solutions and relevant
contacts.
In doing so, our aim is to increase visitor
numbers as well as average duration of
visits on the open part of our domain by
10% over the next year. Members with
FROM ASSOCIATION 1.0 TO ‘FINAT 2.1’
ENHANCING
THE
FINAT WEBSITE
,
COMMUNITY
AND
SOCIAL MEDIA
EXPERIENCE
:
Knowledge and engagement with other FINAT members is available at FINAT members’ fingertips. The
new FINAT website launched two years ago, supplemented with FINAT’s presence in social media, offers an
invaluable resource for visitors of the website. Exclusively for FINAT members, there is the opportunity to
register your member profile, access and download information from the FINAT knowledge library, post blogs
and engage in dialogue and interaction with other members. But there is more in the social media domain. An
updated overview of what is there to gain online for FINAT members.
30
FINAT YEARBOOK
2013
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