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We’ve fostered strong relationships with journalists and
editors, and really have some momentum behind us now. As a
result we are enjoying impressive press coverage, and not just
with news releases. Our reputation as an expert trade
association is growing all the time, and we now have journalists
and editors coming to us asking for comment on the key issues
shaping the industry.
Beyond the media, word of our activities is spreading among
other related associations and organizations. For example,
Eddy Hagen, director at the Flemish Innovation Center for
Graphic Communication (VIGC), had this to say about one of
our articles:
FINAT
’
S
COMMUNICATION
TOOLS
PR PROGRAMME GOES
FROM STRENGTH TO STRENGTH
As you’re no doubt aware, the FINAT Marketing PR & Communications Subcommittee, the FINAT secretariat
and the association’s PR agency duomedia are now three years into its present PR programme. During this time
have been very busy promoting FINAT’s activities – and our members’ – to all key offline and online publications.
“I have read the article in the press on ‘Labels adding value to
packaging’ from FINAT. This is exactly the type of content we
expect associations to deliver. Very interesting. I will use it in my
presentation ‘Must Read’ to our members.”
ENGAGEMENT
FIRST
…
The notion that PR is ‘free advertising’ is a myth. If only it was
that simple! One thing we’ve learned is that PR takes time, and
you have to really earn each piece of coverage you get.
Think of PR like the sales process. Even the best sales people
rarely score a sale the first time they contact a prospect. It’s
about playing the long game – building a relationship based on
ME Printer (Middle East Print Communication Magazine)-October 30, 2012
Circulation: 6000
La Prensa de la Industria Gràfica - Spain-December 3, 2012
Circulation: 5000
Print World Asia-January 7, 2013
Circulation: 0
Print World Asia-January 7, 2013
Circulation: 0
Etiquettes Plus-September 1, 2012
Circulation: 7000
28
FINAT YEARBOOK
2013
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